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How Sage CRM Helps Improve Your Customer Retention Rate

Without someone willing to pay, you don’t have a business. These people who give you money are called customers. They decide whether or not your doors stay open. If you improve your customer retention rate, you’re keeping customers happy for as long as possible. Below, we will explain how Sage CRM helps improve your customer retention rate.

NEW is all the rage. But did you know that it costs 5 to 10 times MORE to land a new client than sell to an existing one? Plus, those current customers are going to spend around 67% more than those who just bought for the first time.

Sage CRM helps improve your customer retention rate by:

  1. Empowering your customer service team so they’ll resolve inquiries faster and offer more personal responses.
  2. Personalizing marketing campaigns based on customer data, which will yield a higher ROI for your budget.
  3. Upselling to the right people at the right time, possibly through the insight gleaned in lifecycle and customer data.

For small businesses, these benefits can completely transform how you do business. It’s important to find a way to connect and cultivate loyalty. One way to do this is through technology like Sage CRM.

In the rest of this article, we’re going to dive a bit deeper into these specific customer retention benefits and discuss the role Sage CRM can play in it.

1. Empower Your Customer Service Team

With this software at their fingertips, your customer service team will feel more empowered than ever. We’ve heard reports of users building efficient processes that led to a 25%+ increase in customer satisfaction levels.

As a business owner, you know the link between satisfaction and retention. By using this software, you can not only make life better for the customer, but you can increase revenue too.

2. Personalize Marketing Campaigns

You can create targeted marketing campaigns for existing customers with the insight you’ll glean from Sage CRM. By investing in this type of personalization, you’ll use automation to make your campaigns even more effective with existing customers and new sales opportunities.

3. Upsell to the Right Person at the Right Time

By storing information in a centralized database, you’ll track customer data that can serve as the foundation of targeted sales pitches.

Cross-sell or upsell specific products and services to existing customers at just the right time.

It’s Time to Start Managing Your Customer Retention

Smart businesses understand that it’s time to start thinking about branding and loyalty. One step in the right direction is software like Sage CRM. For companies that struggle with customer retention, implementing Sage CRM helps improve your customer retention rate. Unfortunately, it can feel a bit overwhelming to add yet another responsibility to your plate.

Great news, you don’t have to. In fact, here at DCAA, managing Sage CRM has been our primary focus for 13+ years. As you can imagine, we’ve learned a thing or two in that time.

When you get enlist our team, you’ll receive methodical, proven solutions to grow your business. We will create business workflows, design strategies, and even give your team the proper training they need to succeed with the software.

We’re happy to answer all your questions.

Contact us today »